Location: NYC; preferred in-person

Company: MineMe

About MineMe: MineMe (venture-backed) empowers consumers to reclaim ownership over their information and get compensated for it, while providing enterprises with access to robust, ethically-sourced consumer data. Our goal is to drive key consumer insights and better business decisions through the power of transparent and ethical data exchange.

MineMe is founded by a Wharton MBA candidate (Harvard B.A., ex-McKinsey).

What we're looking for

As our Go-To-Market Lead, you will be responsible for assisting in the development and execution of MineMe’s go-to-market strategy for our new product. You will be data driven in how you build and execute marketing campaigns at all levels of the funnel, with ownership over a dedicated marketing budget. You will work closely with the founding team to develop and implement marketing campaigns, messaging, and positioning to drive user acquisition and engagement. This is an opportunity to gain hands-on experience building and executing a marketing plan for a new product from the ground up.

Responsibilities

• Build and execute MineMe’s go-to-market strategy
• Conduct market research to understand customer needs and preferences
• Create and implement marketing campaigns across various channels (social media, email, etc.) using optimized and consistent brand elements (logos, fonts, etc.)
• Create content for MineMe’s blog, social media channels, and other marketing materials
• Develop messaging and positioning for MineMe’s product
• Track and analyze performance metrics for marketing campaigns
• Rigorously iterate and refine plan based on outcome-driven metrics
• Redesign website to adhere to central brand narrative

Qualifications

• Has experience with Canva, Sketch, Adobe Creative Suite, or other visual design tools
• Experience with social media + other digital marketing channels (paid and organic), SEO
• Has experience with web design
• Is up-to-date with the latest marketing practices, trends, and techniques